06 400 CANNES
00 33 4 93 999 888


Located within the heart of London’s Brompton Design District, our flagship showroom stylishly showcases the best that Sub-Zero and Wolf has to offer. With the largest range of Sub-Zero and Wolf appliances on display in central London, it is certain to inspire new levels of creativity with each visit.

Sub-Zero & Wolf know that as a consumer, you demand perfection, quality and reliability. Our Living Kitchen is open 6 days a week and is more than just a showcase of the world’s leading refrigeration and cooking products; it’s the home of unrivalled service-excellence, hand-crafted equipment and offers regular cooking events to help you select exactly the right Sub-Zero & Wolf appliances for your home.

Sub-Zero & Wolf have collaborated with the best in bespoke interiors to create a design destination for you to relax and experience the benefits of Sub-Zero & Wolf appliances in an inspirational living space. Heavily influenced by traditional British style, the dramatic basement area includes a wood-panelled study, cigar room, cocktail bar, subterranean garden and a Living Kitchen for Sub-Zero & Wolf’s live cooking demonstrations.

Come and see Us


From inspiring kitchen vignettes to live cooking demonstrations, the Sub-Zero and Wolf Showroom gives you the one-on-one attention you need to create your dream kitchen. Call us with your questions at 0845 250 0010


Visit us and explore a full range of fully functional Sub-Zero and Wolf product in a variety of inspiring kitchen vignettes. Choose the right combination of appliances based on your cooking style.

Schedule a Visit


Monday-Friday 9.30am-6pm
Saturday – 10am-5pm

Sub-Zero and Wolf
251 Brompton Road
T: 0845 250 0010
F: 020 7858 3488

What do people think?

  • "Simply the best!!"
    Ulrika Jonsson
  • "Really useful demonstration, Amazing! Thank you!"
    Ewan Venters, CEO Fortnum & Mason.
  • "Wow! What a night – thank you so very much. Great Food, great company and an awesome venue. Thanks so much xxx"
    Jason & Sophie Plato
  • "Best ovens in the world and Craig is not bad! Love the set up, thanks Aldo x"
    Aldo Zilli, Chef
  • "Brilliant evening! More to come!"
    Peter York, writer.
  • "Always great to be here!"
    Shaun Rankin, Michelin star chef, Jersey.
  • "Would like very much to live here. Please contact me if possible, thank you."
    Amy Curtis, Good Homes.
  • "Sub-Zero & Wolf Are The Best."
    Mick de Guilio, Chicago.
  • "I love Sub-Zero and their products amaze me!"
    India Ren, Surrey.
  • "Fantastic display, great staff, extremely helpful, makes Sub-Zero experience amazing."
    C. Dosnond, Cobham.
  • "Wonderful products. We are sold! Looking forward to using them already."
    Jony & Emma Whittingham, London.
  • "Beautiful shop."
    Rod Wallace
  • "Exotic, imaginative & so engaging. 10/10!"
    Kay Chaston
  • "Wonderful demonstration! Teaches to get the best out of amazing product. Thank you!"
    Olga Borets, London.
  • "A most enjoyable experience – delicious food and fantastic products!"
    Julia, Esher.
  • "Fantastic products & first class advice. Thank you."
    Steven & Laura, Wimbledon.
  • "Brilliant food and a really fantastic cooking experience."
    Marcus Watkins, Bulthaup Kitchen Architecture.
  • "Love being here & anticipating new appliances at home!"
  • "Thanks so much for your friendly help and advice with the Wolf hood. Sub-Zero & Wolf are 'The Best'."
    Jonathan Castle, USA.
  • "Feeling very inspired. Loving your Sub-Zero fridges. Very impressed by the appliances and how they work, we will be back!"
    Hari Dillon, London.
  • "Thank you for very informative advice from someone who knows what they are talking about!"
    Cote Des Vaux Laurens, Guernsey.
  • "Amazing, literally the best products I’ve come across!"
  • "What a fantastic range of choice. Super advice, thank you!"
    Gill & Chris, Ilkley
  • "Excellent day, I want ALL the equipment."
    A. Cleory, London.
  • "Wonderful...can I come again!"
    Lorraine, Rigby.
  • "Wolf – The Best!"
    James, Chicago.
  • "I want everything in here!!!"
    Mr. Firsht
  • "Awesome! And proud to see it!!"
    Daryl Palmer
  • "Superb showroom."
    Nigel Slater, Spillers of Chard.
  • "An inspirational showroom for an inspirational brand!"
    Rachel Sargeant, Siematic.
  • "Great evening, terrific showroom, congrats Craig & Co."
    Steve Dunlap, VP Sales Sub-Zero/Wolf USA.
  • "Thank you so much for a wonderful day! It was great to see the Wolf in action and taste your delicious food Jacqui!"
    S. Guest, London.


Future events planned soon, please revisit for further details.
Next event: Try Before You Buy!