Why Sub Zero and Wolf

Why Sub-Zero & Wolf?

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Company Heritage

In 1926, Westye F. Bakke, his wife Mary and their two children, Bud and Elaine, moved to Madison, Wisconsin to start a new life. It was there, in the basement of his home, that Bakke built his first freestanding freezer, an invention that kick-started a series of pioneering creations and triggered the birth of the Sub-Zero Freezer Company.

Delivery

We pride ourselves on a service that goes above and beyond. Our dedicated delivery team do whatever it takes to get our products safely into your home. Whether that means craning products up into penthouses or using helicopters to fly appliances out onto boats and yachts, we always find a way to make it happen. Supporting the delivery team, our expert logistics department work closely with you to book a convenient date and time for your delivery. If required, they’ll arrange a preliminary site survey, making sure your product is delivered and fitted with optimum efficiency.

We also conduct free site surveys at all London locations and at properties which might need bespoke delivery arrangements, ensuring we’re always fully prepared and able to navigate even the smallest of city streets.

Sustainability

Just as we’re global leaders in food preservation, we’re committed to creating appliances that help to preserve our planet too.

We’re on a mission to make sure our appliances aren’t only the highest quality, but are also the most energy efficient in the industry. Over 30 of our appliances have already earned the Energy Star rating for outstanding energy efficiency, meaning they use about 15% less energy than non-certified models, and the average Sub-Zero product uses less electricity than a 100-watt bulb.

Built with leading refrigeration technology, our products are designed to keep food fresher for longer, so owners throw away less food each year. Alongside this, we promote sustainability across the board, from using recycled materials and minimising wastewater to significantly reducing paper consumption and championing returnable shipping containers.

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Delivery
Sustainability

In 1926, Westye F. Bakke, his wife Mary and their two children, Bud and Elaine, moved to Madison, Wisconsin to start a new life. It was there, in the basement of his home, that Bakke built his first freestanding freezer, an invention that kick-started a series of pioneering creations and triggered the birth of the Sub-Zero Freezer Company.

1943

Humble Beginnings

Using salvaged scrap metal, Westye F. Bakke builds the first freestanding freezer prototype in his Wisconsin basement.

"As a young man with an idea for a new kind of business, you could do a lot worse than having Frank Lloyd Wright give you your first big break.”

1945

Making it Official

Bakke registers the Sub-Zero Freezer Company as an official corporation. Sub-Zero freezers become the very first appliances to meet the strict new standards set for safe freezing – hence the name.

“All of our design and engineering are aimed at meaningful innovations that contribute to the life of the home” – Jim Bakke - President & CEO.

1955

Two in One

Sub-Zero introduce dual refrigeration, ensuring fridge and freezer foods are safely preserved in separate, sealed systems.

1958

The Total Kitchen

Responding to the concept of the ‘total kitchen’, Sub-Zero pioneer built-in refrigeration, customising appliances to match the décor and cabinetry of the individual kitchen.

1964

Refrigeration Furniture

Sub-Zero remain at the forefront of design throughout the 1960s, building refrigerators into bar counters, credenzas and even living room tables.

1967

Best Sellers

Built-in refrigerators become Sub-Zero’s best-selling model, comprising approximately 70% of all sales.

1975

The Sky's The Limit

Westye’s son Bud Bakke works with Bob Kelly to improve all Sub-Zero models, sourcing better interior lighting and installing the pull-out freezer drawer we take for granted today.

1981

The Next Generation

Third-generation family member, Jim Bakke continues the company legacy throughout the ‘80s and ‘90s, adding electric controls and wine coolers to the Sub-Zero portfolio.

1999

A New Kind Of Cool

Sub-Zero launches the 400 series, a new type of wine cooler with two separate temperature zones, giving the wine enthusiast ultimate flexibility.

2000

Welcoming Wolf

The new millennium marks an exciting new chapter for Sub-Zero. The company acquires Wolf Gourmet, a leader in commercial cooking appliances since 1933.

2008

NASA Technology

Sub-Zero fridges are designed with an antimicrobial air purification system used by no other than NASA.

2015

70 Years Strong

Sub-Zero & Wolf celebrate 70 years in style, throwing a party for employees and guests at the elegant Dartmouth House in Mayfair.

The big idea
A new kind of freezer
Two in one
Total kitchen
Refrigerated furniture
Best sellers 1
Skys limit
Group 4
A new kind of cool
Welcoming wolf
Nasa tech
Group 4